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  • Halford’s cycling segment pulls ahead of its other divisions to come out on top for FY26 profit. – Photo Halfords
    FinancialYesterday

    Halford's cycling segment dominates growth performance for FY26

    British bicycle manufacturer and industry barometer Halfords Group UK reports strong performance in its bicycle segment for FY26 (April 2025 - April 2026). The Group says sales have increased across its core industries of automotive, retail and leisure, but none have seen as much progress as its cycling division, which climbed 6.4%.

  • The gravel bike is increasingly becoming a fixture in the Belgian sporting landscape, while the MTB category has been losing ground for several years. – Photo Bike Republic
    Market Report28 Apr 26

    Belgium pulling ahead of neighbouring markets with steady growth

    Contrary to almost all other European countries, the Belgian bicycle market is performing very well. After the 2022 peak, the market bounced back to a pre-pandemic level, and has not been affected by the sustained decline seen in Germany, Italy and the Netherlands. In 2025, the Belgian market even experienced a 7.1% increase to 578,737 units in total. What made this Belgian miracle?

  • Over the past year, Decathlon has expanded its presence worldwide to 82 countries, with a total of 1,902 stores. – Photo Decathlon Australia
    Financial28 Apr 26

    Decathlon grows through a tough 2025

    Decathlon S.A. reported steady growth in 2025, even as market development across the sporting goods and bicycle sectors remained uneven. The French retailer reports increased revenue and profitability. At the same time, limited disclosure around category-level performance, especially in cycling, leaves open questions about where that growth is coming from and how sustainable it may be.

  • Currently, the bulk of the e-bike market (80%) accounts for products of such leading local producers as Cross Ltd and Maxcom from the city of Plovdiv, Bulgaria. – Photo Maxcom
    Market Report27 Apr 26

    Inventory glut tests Bulgaria's bike sector resilience

    The Bulgarian bike sector is steadily developing these days despite the existing challenges and a serious overstocking in the local market. In fact, the industry and major local manufacturers have gone through an extremely dynamic and challenging period. After the euphoria of pandemic sales, the sector has faced supply chain disruptions, overstocking and macroeconomic headwinds. Despite the decline in sales volumes, the trend toward electric bicycles and micromobility offers some optimism, with the European market expected to double by 2030.

  • Hydrogen-powered e-bikes were an innovative product in the early 2000s, but companies like Pragma had difficulty with scaling. – Photo Pragma
    Insolvency & Chapter 1124 Apr 26

    Hydrogen bike pioneer Pragma Industries enters liquidation

    Pragma Industries, known for its pioneering technology in hydrogen-powered bicycles, has filed for liquidation. This move, while not entirely unpredictable given the company's admitted difficulties last year, brings an abrupt end to more than two decades of work in the fuel-cell mobility sector.

  • CHC not only plays a role as secretariat at BAS (Chairman Robert Wu, pictured left), but is also supported by the Industrial Development Administration (IDA) of the MOEA, aiming to drive the industry's green transition. – Photo CHC
    technology24 Apr 26

    E-bike common protocol initiative gives Taiwan strong competitive edge

    Taiwan's bicycle industry signalled that it was entering a bold new era at this year's Taipei Cycle Show. Under the guidance of Taiwan's Ministry of Economic Affairs, the Cycling & Health Tech Industry R&D Centre (CHC) unveiled a suite of R&D achievements, highlighting the strategic integration of Taiwan's bicycle manufacturing with advanced Information and Communication Technology (ICT). A key feature was the Cycling Common Protocol Alliance (CCPA), launched to enhance system interoperability and strengthen collaboration across the bicycle and ICT industries.

  • Despite regional differences, Shimano still sees gradual progress in market inventory adjustments. – Photo Shimano
    Financial23 Apr 26

    Shimano opens 2026 with weak global sales

    The slowdown in consumer spending and market uncertainty due to the geopolitical situation is starting to surface in the financial results in the e-bike and bicycle industry. Except for the Oceanian market, Shimano reports weak retail sales worldwide. As a result, net sales in bicycle and e-bike components in the first quarter of 2026 decreased 0.7% year-on-year to 87,361 million yen, and operating income decreased 46.3% to 7,792 million yen.

  • Matthias Meier takes the helm as Canyon’s new CEO. – Photo Canyon
    People23 Apr 26

    Canyon CEO hire signals operational reset

    On 1 May, 2026, there will be a new CEO at Canyon. The German bicycle manufacturer has appointed Matthias Meier to take the lead as chief executive officer at Canyon Bicycles, alongside founder and Executive Chairman Roman Arnold.

  • Taiwan remains the heartland of the global bicycle market in the mid- to high-end segment, but for how long? – Photo Bike Europe
    Taiwan23 Apr 26

    Taiwan should accelerate industrial shift to maintain competitive edge

    Three years of declining business performance has not left the Taiwanese industry unscathed. After the sales peak in 2022, the industry waited for better days, citing excess inventory as the reason for the downturn. The Taipei Cycle Show 2026 made clear that many companies cannot wait any longer. "Nobody is able to wait any longer after three years of standstill," said Astro-Tech president Samuel Hu.

  • 中文部份23 Apr 26

    「台灣製造」正轉為「台灣主導」及「台灣協作」

    台灣2026年Q1電動自行車出口量不到7.7萬輛,年減15%,並創下2018年以來Q1最低紀錄。這也反映出,全球自行車製造商在疫情後的電動自行車市場仍未站穩腳步。常規自行車Q1出口額持續下滑17%,不過台灣自行車產業鮮少出現併購或倒閉潮。整體出口額連續兩季跌破100億美元,這是否代表產業價值鏈已逐步轉移至台灣境外?

  • Accell轉向推動以銷售業績為主的Ride to Win策略,Ghost E-Riot為該公司今年發表的新車款之一。圖/Ghost
    中文部份23 Apr 26

    Accell重整營運進入尾聲,轉型計畫邁向最後階段

    Accell Group經歷過去數年的財務困境後,最新一輪債務削減已進一步穩定公司營運,同時額外資金讓Accell得以加速推動轉型計畫的最後階段。隨著該公司更精簡新一季產品組合,並透過出售非核心品牌大幅縮減營運規模,曾經稱霸市場的Accell Group如今是否已真正脫離險境?

  • Shimano重回Eurobike無疑是一大好消息,不過是否能挽救展會發展仍有待觀察。圖/Eurobike
    中文部份23 Apr 26

    Shimano Europe改變心意決定參展2026年Eurobike

    今年初Shimano宣布不再參展Eurobike的消息被視為會影響該展未來發展的關鍵。該日本製造商當時表示:「隨產業持續演進,公司將以客戶及消費者為主的活動為優先。」不過,事隔兩個半月後,情勢再度轉變,Shimano歐洲團隊宣布今年6月將會參展。

  • Navee此次進軍市場的模式,與另一中國品牌Tenways相似。其以主打年輕客群的生活風格品牌鎖定中價位市場,透過全通路(omnichannel)銷售策略,取得佳績。截至2026年初,Tenways已在歐洲29國擁有至少1,400個經銷據點,並同步發展D2C通路。Navee看準中價位市場具備成熟產品及市場接受度,其計畫以自身產品工程、供應鏈效率、系統整合方面的優勢,進一步擴大市場版圖。Navee的野心不止於中價位市場,未來計畫推出不同價位的系列產品。

European production expertise
歐洲製造專業技術

It’s not by coincidence that the newcomers’ e-bike business manager, Wayne Jia, stepped over from Tenways to lead Navee’s go-to-market strategy and is now responsible for growth across the Benelux markets. Like Tenways, Navee is looking to utilise a European supply chain through its Dutch-registered subsidiary in Hoofddorp, the Netherlands. “We will assemble our bikes in Portugal and Poland and all according to European regulations,” Jia confirmed to Bike Europe. “The bikes will be dispatched from our Dutch warehouse. In the beginning, we will use third-party service suppliers. In time, we will build our own dedicated team for e-bikes.”
Navee這次的人事安排並非巧合,電動自行車業務經理Wayne Jia曾任職於Tenways,現負責Navee在比荷盧(Benelux)市場的拓展策略。如同Tenways的模式,Navee透過設於荷蘭霍夫多普(Hoofddorp)的子公司建立歐洲供應鏈。Jia向本社表示:「我們將會在葡萄牙及波蘭組裝自行車,並完全符合歐洲法規。產品將從荷蘭倉庫發出,初期會委託第三方服務供應商,未來將逐步建立自家電動自行車團隊。」

Strong financial backing
財務實力雄厚

The Navee brand, founded in 2021 by the Suzhou Brightway Intelligent Technology Company, is dedicated to urban and outdoor transportation through innovative technology and user-centred design. Best known for its premium electric scooters, where it ranks among the top three premium electric scooter brands in Europe, Navee is strategically expanding into a wider ecosystem of intelligent mobility solutions. The company is also linked to Dreame, a Chinese giant in the world of smart home appliances. “We are financially very strong,” Jia confirmed to Bike Europe.
Calling itself a global outdoor smart mobility brand, Navee’s launch event at Motorworld Munich unveiled its complete e-bike family to industry partners, media and key stakeholders.
Navee品牌在2021年由蘇州Brightway Intelligent Technology Company成立,致力於透過創新技術及以使用者為核心的設計,發展都會及戶外交通工具。其品牌目前在歐洲高階電動滑板車市場名列前三,Navee同時持續策略性發展智慧交通工具生態系。該公司亦與中國智慧家電巨頭Dreame有所關連。Jia表示:「公司具備相當雄厚的財務實力。」以全球戶外智慧交通工具品牌自稱的Navee,此次在Motorworld Munich舉辦發表會,向合作夥伴、媒體及重要利害關係人展示其完整電動自行車產品系列。

European debut for Chinese speed-pedelec
中國高速電輔車首度進軍歐洲市場

Most interesting, and bringing in a new level of competition for established brands like Stromer, Reise & Müller and Klever, Navee is adding two speed-pedelecs to its range at price points lower than the aforementioned brands. This will mark the first speed-pedelecs in Europe for a Chinese brand. Jia confirmed that these will be positioned in established markets like Germany, Switzerland and Belgium.
較有看點的是,Navee推出的兩款高速電輔車,價格低於Stromer、Reise & Müller及Klever等大品牌,將為市場帶來新一波競爭。這也會是中國品牌首次在歐洲推出高速電輔車。Jia指出,新品將優先在德國、瑞士及比利時等成熟市場販售。
    中文部份23 Apr 26

    中國品牌Navee帶電動自行車進軍歐美市場

    歐美市場知名高階電動滑板車Navee近期正式跨足歐洲電動自行車市場。該品牌於4月1日在德國慕尼黑(Munich)舉行正式發表會,宣告該中國品牌首次踏入歐洲電動自行車市場。旗下產品包含高速電輔車、電動自行車及載貨自行車,並鎖定中價位市場。本社於台北自行車展期間,特別採訪該公司以進一步了解更多細節。

  • The majority of the BMZ's activities in the e-bike business are carried out at the vast production facility in Gliwice, Poland. – Photo BMZ
    Mergers & Acquisitions22 Apr 26

    BMZ under new ownership as SKion completes full takeover

    Following approval by the antitrust authorities, BMZ has been cleared to make a fresh start under new ownership and management. The battery manufacturer is now fully in the hands of SKion GmbH and founder Sven Bauer has made way for a new CEO to steer the company as it looks to expand internationally.

  • The Eurobike discussion has entered a new phase since German industry bodies announced they would organise their own trade show. – Photo ZIV
    Shows & Events21 Apr 26

    German industry rivals Eurobike with launch of international trade fair

    The debate around Eurobike has entered a new phase since German industry organisations announced they will organise "a leading international trade show" in 2027. This decision stems from a dispute between the Eurobike organiser, Fairnamic, and the German industry organisations ZIV, Zukunft Fahrrad and VSF. This latest strategic move suggests a potential return to a dual-tradeshow landscape for Europe, reminiscent of the pre-2008 era when IFMA Cologne and Eurobike operated alongside each other.

  • Sponsored
    Sponsored
    Shows & Events21 Apr 26

    Sponsored Taipei Cycle Show 2026: A stable platform in volatile times

    With the ongoing market correction still affecting purchasing decisions and budgets, and geopolitical uncertainty, including the war-related tensions, derailing international travel, the Taipei Cycle Show 2026 was never expected to be a loud, booming comeback edition.

  • Citing the “persistently challenging and increasingly volatile market conditions in the United States,” Riese & Müller has announced its withdrawal from the US market. – Photo US dealer Propel Bikes
    Market trends21 Apr 26

    Riese & Müller withdraws from US market, citing "volatile circumstances"

    Riese & Müller, German premium e-bike manufacturer, has announced its withdrawal from the United States market, choosing to "reconcentrate its resources" on developing its European sales and dealer network. Despite the recent positive policy developments for the US bicycle industry, the overall volatility of the nation's import market appears to have claimed another victim.

  • Undoubtedly the most prominent stand at Sea Otter Classic: Amflow – Photo Scott Montgomery
    Shows & Events20 Apr 26

    Avinox emerges as key disruptor at Sea Otter Classic

    Sea Otter Classic 2026 caught the e-bike vibe that Europe experienced some years ago. The United States had always lagged in this market, but at the Sea Otter Classic this weekend, it looks like the US market has finally awoken and stepped on board with all things electric.

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